The Birchwood

The Birchwood is a contemporary, architecturally designed lake house perched cliffside in Ontario’s Haliburton Highlands. With panoramic lake views, total privacy, and a calming, minimalist interior, it offers guests a retreat defined by relaxed luxury and meaningful connection.

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We partnered with The Birchwood to create photo and video content for their social media platforms, with the goal of turning beautiful visuals into real bookings. By focusing on both the elevated design and the emotional draw of the experience—quiet mornings, slow living, time with loved ones—we positioned the property as more than just a rental: it became a destination.

The content reached tens of thousands of accounts organically and contributed directly to new bookings, delivering a strong return on investment and strengthening the brand’s digital presence.