Humber Polytechnic

Humber Polytechnic needed fresh, authentic visuals for their winter lookbook to support a recruitment push—particularly targeting international students. In collaboration with Angle Media, we produced a library of photography focused on student life and key campus locations, including newly renovated areas the school wanted to spotlight.

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Our approach prioritized natural, in-the-moment storytelling, helping prospective students envision themselves at Humber. Despite freezing February conditions, we worked closely with students to capture warmth, energy, and a strong sense of place.

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Our solution provided Humber with a suite of strategic visuals tailored for both digital and print distribution. By capturing authentic, high-quality moments that reflected the real student experience, we helped the school strengthen its positioning and increase the impact of its recruitment efforts. The final assets were seamlessly integrated into Humber’s multi-channel campaigns, reinforcing their brand narrative and helping drive prospective student engagement.